Didimo’s investment round
As part of a continuous PR strategy, The Square led the communication of Didimo’s investment round worth one million euros. Our approach was divided by two phases: a first-hand interview followed by a press release sent out to all business, technology, and entrepreneurship media outlets. We got references in the most relevant ones, reaching more than 500.000 readers and the Average Advertising Value exceeded 24.000€. The news was also published on EU Startups, the leading online publication with a focus on start-ups in Europe.