Talkdesk

The new Portuguese Unicorn

Influencer Marketing

The Square had the challenge to announce the new Portuguese unicorn – Talkdesk, who were about to close a funding round that would raise its value to more than $1bn. We met with a Tier 1 magazine’s director suggesting he cover the story and promoted individual interviews with the most relevant media outlets in Portugal. The story generated 81 references in just one month, with an Average Advertising Value of around 500.000€ and a reach of about 7 million people.

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