Bits of knowledge to be shared with our friends and business partners.

Get your head out of the sand: PR should be your priority if you want to be relevant

“If I was down to my last dollar, I would spend it on public relations” – Bill Gates Still living under a rock? Hit that F5 to do a full refresh on how your company is doing its communications. There is no point avoiding the truth: with Digital channels getting more attention each day, on-site […]

The brand you work on every day: your personal brand

Managing reputations, messages, channels, and expectations. Public relations specialists are an extension of their clients, so they must understand the brands they work with, managing and communicating them every day and in the most diverse ways. As public relations professionals, we are in daily contact with our clients, and because we are their bridge to […]

Metaverse: A new age for Public Relations

The metaverse is a concept being discussed by many, but only a few seem to actually understand its potential. The truth is that it’s a very broad, hard-to-define concept but it’s been increasingly in the news lately. This should be eye opening for PR agencies because it´s hitting the headlines. But what does it mean […]

Let’s do our Public Relations Spring Cleaning?

Spring is here and that means it’s time to deep clean the house. In this case, our PR projects and work. With the warm weather comes an easy checklist to make our jobs easier and smoother. With some simple steps, it’s possible to streamline our resources and ensure best practices in our companies. This season […]