Welcome to “Behind the Square” stories!
Here we want to share our energy and accomplishments with our friends and partners.
In this first edition, we tell you the stories of these first thrilling months at The Square.
The Square doesn´t wait for things to happen. Our DNA is all about fighting to make dreams come true and to celebrate and value each achievement. And it was with this spirit, a smile on the face and willing to win, that…
Behind The Square #6
At the beginning of the year, we did a reflection on the challenges and achievements of 2018, and we also defined the objectives to be achieved in 2019. We believe that we are in the right direction, always with the same commitment and professionalism that brought us here. In 2019, we embraced new challenges, welcomed new team members, and were an active part in many events. Two examples were Talkdesk’s launch of its innovation laboratory in Coimbra - The TDX, and the first Portugal Financial Forum, an event supported by ActivTrades, in which we promoted discussions on the challenges faced by the global economy.
We promoted the circular economy…
We launched "Baby Loop", a platform created by Carolina Patrocínio together with Book in Loop. This platform allows its users to give a new life to used childcare products that parents have in their houses. The concept allows savings and has an important component of social responsibility.
… and we arrived to the universe of aesthetics
We started collaborating with Dr. João B. Martins, a specialist in plastic, aesthetics and reconstructive surgery, with the purpose of helping more people to realize their dreams. Whether in the public, private or voluntary sectors, patients recognize the excellence of his work in the area of image renewal.
We showed that some things get better with age…
Helena Durán created the 55+ online platform, which allows unemployed and retired people with over 55 years of age, to remain active and integrated into the community.
… and we anticipated the future of education
What if your son's classmate was a robot? The Portuguese startup Teckies wants to use robotics to teach Portuguese or geometry in schools in the near future. For now, the robots that have already conquered kids and adults are available in Lisbon’s libraries.
… and we brought more technology to Lisbon…
Critical Software and Critical TechWorks (a BMW-Critical Software joint-venture) came together in the same office in Lisbon, with the objective of further growing together. Critical Software is already considered to be “the engineering school in Portugal” and Critical TechWorks is challenging the future of mobility.
We also helped make health safer…
Uphill is a Portuguese startup that was born in Covilhã by the hand of three young doctors who left medicine to work in programming. Their purpose is to simplify access to the vast amount of scientific information that doctors need to check to treat patients, thus reducing the chance of clinical errors. This startup is already operating in relevant private hospitals.
We brought great news to tech startups…
Believing that technology is the future, we announced the launch of the Technology Transfer Fund, a record-breaking VC fund of 60M€ raised and managed by Armilar Venture Partners, Portugal's leading venture capitalist with 19 years of history in the sector.
"We ran" into the biggest programming marathon: Pixels Camp…
At The Square we like to run, even when it’s through the 48 hours of the biggest programming and technology event in Portugal. For two days, we dived into their press office and social media content efforts, together with a dream team that only rested after the last line of code was locked.
Beatriz came to revolutionize The Square
Licenciada em Ciências da Comunicação na Universidade NOVA de Lisboa, a Beatriz mostrou desde logo um espírito dinâmico e proativo ao tornar-se, não só a co-fundadora e presidente do Núcleo de Estudantes do seu curso, como também embaixadora da sua faculdade.
Passou por uma experiência numa startup da área Tech e chega agora à The Square determinada e com forte sentido de compromisso em cada projeto que abraça. A Beatriz está sempre a correr atrás do relógio para não deixar escapar nenhuma notícia, sendo a música o seu porto de abrigo.
Soon we will have more (good) news to share!
See you soon,
The Square Team
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Behind The Square #5
In the last three months of 2018, we have not slowed down. The return of vacations brought new challenges in health, technology, financial markets and marketing, amongst others. In addition, we ended the year by challenging the communication ninjas to join us… The Square continues to grow, and we are actively looking for new members to join the TS family.
We anticipated the future of health
How many times do you go to the doctor and cannot remember all the medicines you have taken over the last six months? With Glintt Inov, Glintt's support program for innovation, this will be one of the problems you will no longer have to worry about.
We celebrated the 10 years of Portugal’s hub for the agri-food ecosystem
PortugalFoods now represents the Portuguese agri-food ecosystem for 10 years. With the aim of placing Portugal at the top of the preferences in foreign markets, it presented its internationalization strategy.
We were at the forefront of machine management and maintenance
It is from Coimbra that Enging predicts the failure of some of the most complex machines throughout the world. It sounds like magic, but it's with its innovative predictive maintenance software, developed at the Instituto Pedro Nunes, that this startup helps companies to save millions of euros.
We showed a dark side of society with the movie “Carga”…
From the Portuguese director Bruno Gascon, “Carga” entered The Square and the cinemas by portraying the hidden reality of human trafficking. The film tells the story of Viktoriya (played by Sara Sampaio), who tries to escape the network and fight for survival.
We ended up side by side with mobility…
We're moving around with Lime electric scooters, which is building a new culture of shared smart mobility in Portugal. Lisbon was the first city in the country to receive the green scooters that have already conquered more than 53 thousand people.
… together with the angels.
This is not the first time we have joined the investment specialists. This time, the Business Angels Summit, the first international business angels event in Portugal organized by Beta-i, brought together investors and startups to discuss the market, failures, and investments.
Meanwhile, we also helped find love…
Beatriz filled the city with posters in the hope of finding love. João was one of those interested. João e Beatriz was 2018’s last piece played by the theater company of Sintra Chão de Oliva, and was written 20 years ago by the Canadian Carole Fréchette.
We finished the year to new highs…
While some stock markets threatened to fall, The Square kept rising as it entered the world of financial markets with ActivTrades, one of Europe's oldest brokerage firms. The brokerage firm organized it’s annual forum Lisboa Financial Forum, in which it analyzed the financial landscape and its evolution.
We got Tomás back onto our square…
Tomás was at The Square in the summer for his first contact with the world of public relations. He now decided to come back to learn more and more. From Caldas da Rainha and a big fan of technology, Tomás is the real survivor of The Square team, mostly composed by woman.
Soon we will have more (good) news to share!
See you soon,
The Square Team
Behind The Square #4
While some went on vacation, some others rolled up their sleeves, put the computers and notebooks in the bag and settled into a new office a few blocks away from the old office. It's true, we left our "nest" and expanded our office to welcome new team members. With us, we have not only brought the material, but also the willingness to grow, to continue to make a difference in the PR industry, and the ambition to face new challenges.
We didn't miss summer festivals…
Blaya and Jimmy P. attracted many people for the biggest youth festival taking place in the interior of the country. Côa Summer Fest proved that summer is not only going to the beach, and, besides a lot of music and fun, it promoted an afforestation initiative in the region.
… not even those of terror
Lisbon was more frightening than ever. From nuns to zombies, no one was indifferent to MOTELX, not even James Franco. It started with an American drive-in at the waterfront and, for 5 days, it attracted more than 10 thousand people for Cinema São Jorge.
We were on the wave crest…
In September, waves blew up all in Estoril, with the first edition of Surf Out Portugal, a unique event that brought together the main players of the national surf to discuss the impact and future of the sport in the country. The event was a success and we are looking forward to the 2nd edition.
… when Ana knocked on our door…
Born and raised in the interior of Portugal, Ana Torres joined The Square family. She arrived ready to share her experience in trade marketing and grow our square. She brought the passion for pop culture, is our digital influencers expert and is determined to go to the “fight” for new challenges.
… to join the mission.
The children of Beira, in Mozambique, have better living conditions and access to education thanks to Luís Bossa and the army of dedicated volunteers from Missão Beira. The project is now preparing to fulfill another mission and rehabilitate the orphanage in the region.
We dived into the wonderful world of digital transformation
Technology is creating new consumer habits and challenges. From sports to health, from transport to banking, everything seems that will be interconnected. It is to prepare decision makers and companies to deal with digital transformation that Singularity University came to Portugal and joined experts in emerging technologies during the two days of SingularityU Portugal Summit Cascais.
What`s next?
We are constantly being challenged by our team, partners, customers... with more square meters, we are focused on new launches, entering new sectors, reinforcing our presence where we are already and with closer look at the European panorama.
Soon we will have more (good) news to share!
See you soon,
The Square Team
Behind The Square #3
And... We don´t stop. New chapters have been open, some were desired, others unexpected and some by recommendation of someone: The truth is that, when someone recommends The square, we feel that we are in the right direction. In this Behind The Square #3 we will share some of the best steps that we gave in the last few months. However, we are convinced that there is a long way to go.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
We reinforced ourselves with technology…
Talkdesk is perceived as being the next Portuguese unicorn, and your work have been on the software development for contact centers. This US based company was founded by two young portuguese guys and have been revolutionized your work sector.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
The flower magic is been recovered.
In a blooming and colored Spring, we embrace Colvin and we launched the company in the Portuguese market. A Spanish startup that created an online platform that is enabled to delivering flowers to the clients. This company came to innovate a sector that had been left behind and that was a flat market. Colvin had been able to make the millennials generation to feel the magic of flowers.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
We joined the angels (of business)
The Portuguese Business Angels Association (APBA) has promoted its annual event, the Spring Investment Dinner, which brings together the 150 members to honor personalities with national and international impact and highlight the most innovative startup.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
And we went to the theater
After the Periferias festival, we arrived at "Fim de partida", promoted by Chão de Oliva. But, far from the end, with regard to working with the theater company of Sintra.
The play is seen as one of the most fascinating works of Samuel Beckett.
The work, the staging of Carlos Pimenta and a beautiful range of actors were passport for a pleasant trip ...
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Ângela came with us
And it´s the time to raise the Madeira flag. Ângela dos Vais has long discovered the air route to Lisbon and sighted The Square. In her luggage, beside a lot of class, she brought journalism, digital communication and even representation experiences. She likes "out of the Square" ideas and goes the extra mile.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
It´s Top Secret…
The mission: recover the XJ7 missile plants, stored in a maximum security vault, in a Parliament Building
Time: One hour.
Detail: closed in a cell.
Result: We fail! “Too many women together”, said the bad tongues. But, no problem: we fail the scape room mission, but we hit squarely on team building, which amused us and strengthened our team spirit.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
And because summer isn’t just the beach…
We will expect a hot summer, mostly in our office... There are coming many activities, launches, and new challenges, inside and outside The Square. We even need a larger square. Growth requires it…
Soon we will have more (good) news to share!
See you soon,
The Square Team
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Behind The Square #2
In the 1st quarter of 2018, we kept on proving that we are an ambitious team growing daily, not only in number but also in knowledge, expertise, excellence and professionalism. Our daily routine is far from being boring and we never turn our backs on the challenges brought by our partners!
The year began on wheels…
Based in Estonia and already operating in 23 countries, Bolt (previous Taxify) has arrived to Portugal. David Ferreira da Silva explained to the Portuguese population why it made sense to expand this platform to our country. Bolt’s presence on the road did not go unnoticed.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Giving a ride to a Duque (duke)
From the gastronomical experience to the location, everything is worth knowing in the space of “duke” Rui Rebelo. Evasões, Marketeer and Máxima, among others, met and discovered the Chef’s instinctive cuisine and shared travel stories from the restaurant that is conquering the hearts of Lisbon locals: Oficina do Duque.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Not even technology escaped from our attention
Helping one of the leading technological players worldwide to position themselves in Portugal has been our mission. Of note is the strong commitment in the national territory and the installation of the Centre of Excellence, generating job opportunities in country that is wanted to become more promising every day.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Speaking of technology…
Two years ago, a new start-up factory was born and The Square did not let the date be forgotten, especially because this is no ordinary factory: Bright Pixel. Its mission is to attract talent, develop businesses and invest in them: a “company builder studio” for creating ideas in the areas of retail, cybersecurity and telecommunications.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Without ever forgetting culture…
The international theatre festival Periferias, performed by Chão de Oliva, a festival that puts people together with performative arts, allowed us to broaden horizons. From theatre to television, Periferias performed for SIC Notícias, RTP 2, TVI and RTP África.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
What do the next months hold for us?
In The Square we are excited with the long road ahead of us. From travel agencies and start-ups to the innovative world of technology, we see no limits to our work! In the upcoming months, there will be new challenges in the world of surfing, music festivals and the wonderful adventure that is to discover the world.
We believe that the quality of our work, rigorous and dedicated, will bring a lot of opportunities and position us as one of the most respected public relations agencies in the country. Through our journey, we like to celebrate every victory and we take the trust that everyone that follows us places in The Square seriously.
Stay tuned for the next issue of Behind The Square.
Until then!
The Square
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
From the North to The Square
Márcia Carabineiro came from Macedo de Cavaleiros and brought the Northern accent to The Square. With a special love for cultural events production and a great ability for multitasking, Márcia is creative and full of will to embrace new challenges – her energy identifies with The Square’s profile of not sitting idly by and dedicating 100% to everything she does.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Still from the last few months…
We let ourselves be carried away by the wonderful adventures of The Wanderlust and introduced its founder to the young Portuguese.
We celebrated a partnership between Garrett McNamara and Yamaha WaveRunners with an event involving a lot of sea and companionship, in Nazaré.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Soon we will have more (good) news to share!
See you soon,
The Square Team
Behind The Square #1
“Behind The square” is our backstage. Here we want to share our energy and accomplishments with our friends, clients, and partners. In this first edition, we tell you the stories of these first thrilling months at The Square.
The Square doesn´t wait for things to happen. Our DNA is all about fighting to make dreams come true and to celebrate and value each achievement. And it was with this spirit, a smile on the face and willing to win, that…
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
The Square was born…
The Square was born...
The Square was born...
The Square was born...
The Square was born...
Everything started in the Summer of 2017. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. In our team, we love what we do and we want to add real and measurable value to our clients.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
It didn’t take long for Sofia to give her testimony…
It didn’t take long for Sofia to give her testimony…
It didn’t take long for Sofia to give her testimony…
Sofia was invited to come to NOVA FCSH, the faculty where she studied, to take part in the “Conversas (COM) professionais” event. Together with other guests, she talked with Communication students giving her best advice about what the market is looking for in recent-graduated students. Perseverance and hard work were the keywords.
In October we conquered the fashion world…
In October we conquered the fashion world…
From internet to television, we placed Minty Square, a Portuguese emergent designers platform, on everyone’s lips… and since then its founders Ana Cravo and João Figueiredo are overwhelmed with the requests to share their testimony about how they’re changing Portuguese designers market.
In November, we got out of The Square to visit the Web Summit…
In November, we got out of The Square to visit the Web Summit…
Entrepreneurial spirit and resilience to walk the path of stones are part of our DNA. So, we couldn’t miss the biggest conference on technology and entrepreneurship in the world.
As we didn’t have the chance to take part in the meetings, we decided to stand out in a more creative way: we took The Square to the Web Summit. We took advantage of our PR capacities and showed to global startups and big companies what we do best: placing great companies and ideas on the most relevant media outlets.
We took a poster – bigger than us –and photographed 60 participants from several countries. We raise 60 news “squares” (i.e. visit cards) and schedule 10 meetings: mission accomplished.
And days after, the Creativity Day was celebrated.
We are not a creative agency, but we know how to celebrate World Creativity Day with a good interview, without letting this date go unnoticed! On November 17th, we put UppOut on Marketeer to comment the future of creativity through the eyes of the creative Ricardo Paiágua. Together with other professionals, Ricardo anticipated the future, challenges, and trends of the sector in Portugal.
December was a very dynamic month: Sara São Miguel entered the game…
December was a very dynamic month: Sara São Miguel entered the game…
Life has many twists and turns, and the destiny put together again Sara São Miguel, Sara Proença and Sofia Pereira. Like the co-founders, Sara is only happy when challenged. We promised her that she would be exposed every day to many different realities and she accepted the challenge. Before joining The Square, Sara worked in sports communication and in the video games industry.
… to put innovative shiners in the 1st division
Finishing a great year of great growth and anticipating an even better 2018, the SAK Project ended 2017 in most reference economic media. The SAK Project prepares itself in the best way to continue to put the incomparable shiners on the legs of the best football players of the world
At peak time, we also introduced Portuguese people to a new mobility alternative…
And we drove Zé Francisco to TV, waking up the Portuguese with a live explanation of how Shareacar - the “Airbnb of cars” - works. This new car sharing mobility platform sped up its growth with The Square and we’re sure it will go further.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Finally, on Christmas Day, we got Housers to introduce itself live, entering Portuguese houses…
Our special gift to Housers: getting the Chief Executive on television explaining live how this housing crowdfunding platform works.
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
Soon we will have more (good) news to share!
See you soon,
The Square Team
Everything started last Summer. The “bug” for entrepreneurship was asleep, but it finally woke up. Since the very beginning, we wanted a simple office where we could do things well and with a lot of passion.
Becoming one of the most respectful communication offices in Portugal is our medium-term goal and we know that only with a strong team of fighters this can be possible. We love what we do, and we want to add real and measurable value to our clients.
YOUR COMMUNICATION OFFICE
YOUR COMMUNICATION OFFICE