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We’ve all heard the term Greenwashing, mostly associated with communication campaigns. With the rise of corporate social responsibility, it’s a term that has been talked about more and more, especially in the Public Relations world. But what is it? And how can the communication specialists of today help decrease this growing problem through the gift they […]
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Communication can be an art, and like any art, it requires time, practice, and knowledge of the right technique to do it effectively with the audience you want to reach, which with Generation Z, or centennials, has an even greater weight. We are impatient, want everything on the spot, and believe that with the strength […]
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Working at a Public Relations agency can be challenging sometimes (although we love it). You can be writing about health at 9:17 am, talking to journalists about construction at 12:52 pm, and having a call with your tech client at 4:31 pm. Ultimately, Public Relations Pros need to switch their mindset a gazillion times, throughout the day. […]
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Writing is an essential part of our workday as PR Specialists and since I’ve started working at The Square I’ve been reminded of a phrase I’ve been hearing all my life: ‘’The hardest thing is to get started.’’ In our job, we face many blank screens that need to be filled with information, like press […]
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