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Artificial Intelligence is the biggest gamechanger nowadays. In medicine, art, economy, hospitality, marketing, and many others, is setting new approaches for the consumer-brand relationship. With the help of Artificial Intelligence, this relationship is now able to raise to another level, with a more personal and detailed approach. In an era where digital is the key […]
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As we all know, SEO (Search Engine Optimization) is the practice of improving and increasing the quantity and quality of traffic to specific websites through organic (non-paid) search engine results. To increase these search results and work around SEO, several factors come into play, like blogging or website design, but other — and lesser-known — […]
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Once upon a time, there was a popular, periodic type of public diary, where people from many different backgrounds and spectrums of interest wrote their ideas, on the Internet. In time, the blogger gradually rose as a new profession, captivating the attention of readers and brands as a new space for the digital community where […]
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A brand’s migration to digital platforms is a process that requires some steps to follow to obtain the best results. These include the definition of a concept, constant content planning, and monitoring of the results (and subsequent adaptation). Starting with the concept, this is the communication’s motto. It’s important to define a communication concept based […]
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