Here we want to share our knowledge with our friends and partners.
Four years. The Square has turned four years. Time really does fly. Looking back, what we have achieved is almost unbelievable to us. The Square was born due to the dream of creating a unique PR agency: one that would be more committed and provocative than the others, one that would stand out for its […]See more
What does the book “The Count of Monte Cristo,” by Alexandre Dumas, the Oscar-winning song “Glory,” by John Legend, and the speech “I Have a Dream,” given by Martin Luther King Jr., have in common? Well, surprisingly enough, they have all been produced not by the authors we associate them to, but by ghostwriters. The […]See more
The other day while at a meeting our CEO and founder, Sara Proença, said something along the lines of “we all bring a special skill to our Square, but when working together is when the magic happens. We are not half as valuable when working individually.” Let us explain. At The Square, we take pride […]See more
Public Relations Pros have a big and important relationship with the Media, and vice versa. They need each other like the summer needs sun. And that’s why it is important to be aware that nurturing this relationship needs effort, almost like romantic ones. Since we are now living in a challenging (rough, awful, horrible, or […]See more