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Although Portugal has ratified the United Nations Convention on the Rights of Persons with Disabilities (CRPD), which considers the goal of making communication and public services accessible, this is still not happening. A reality that also exists in other countries around the world. According to the latest figures from the World Health Organization (WHO), there […]
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In a digital ecosystem, where it is imperative for every brand in the world to mark its presence, there is one crucial word: highlight. It is indeed a very easy word to pronounce, but a very difficult action to perform, and this is increasingly noticeable. A good start for such presence is to deeply know […]
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In the marketing and communication fields, there are lots of shared spaces and activities that end up crossing themselves. Marketing and Communication are clear examples of that, and content writing and copywriting are another one. But these two are very different in the format they take, their purpose, and even the skills needed to put […]
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The European Commission’s report on the impact of COVID-19 indicates that Portuguese tourism recorded a 61.3% decrease, in 2020, when compared to the same period of the previous year. For the hotel industry, this change has resulted in 44 200 fewer overnight stays, which increases competition in the sector since all the players in the […]
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