We were born with the ambition to become one of the most respected communication agencies in Iberia.

Team The Square

This is our team

Sara Proença


From Lisbon (& Singapore & São Paulo) to The Square….

Sara graduated in Business Administration from the Lisbon School of Economics & Management (Portugal), has a postgraduate degree in Communication, Marketing and IT from Fundação Instituto de Administração Business School (Brazil) and a master’s degree in International Management from Université Grenoble Alpes (France).

With more than 15 years’ experience, she started as a financial analyst in capital markets, but her charismatic profile soon led her to the field of communications.

Before launching The Square, Sara lived in three different continents and worked at three renowned communication agencies, both in Portugal and Brazil.

Married to a successful entrepreneur , Sara is the proud mother of three little girls. She is very close to her family and friends, and is highly committed to work.

Sofia Pereira


From Sintra to The Square….

Sofia graduated with a degree in Communication Sciences from Nova University. A natural entrepreneur, Sofia oversaw the direction of an NGO and was responsible for the launch of a cultural magazine, where she led a team of five people. Previously, she worked in a couple of agencies, where she was responsible for all aspects of work with clients from a variety of specialties and fields, in both the public and private sectors.

Pragmatic and tremendously passionate about her job, it is not by chance that she has gained excellent results and forged great friendships with every client.

Sara São Miguel


From the Azores to The Square….

Sara graduated with a degree in Business Administration from the University of Coimbra and completed a postgraduate degree in Marketing Management from Instituto Universitário de Lisboa. Sara started her career in PR with a focus on scientific communication. She has also worked at a sports federation and a multinational video game company.

At The Square, she focuses on tech and entrepreneurship. She is constantly surprised by the innovators that she meets. Sara quickly learned how to achieve great results: great discipline, humility, talent, persistence, passion, and teamwork.

Rosa Marreiros

Senior PR Specialist

From Vila Nova de Milfontes to The Square….

Rosa graduated with a degree in Communication Sciences from Nova University and has a postgraduate degree in Marketing Management from Universidade Técnica de Lisboa. She started her career at a communication and marketing agency, where she realized that this area of communication is her passion.

Rosa can be described as very determined, passionate about her work, and likes challenges. Her source of inspiration is the sea, maybe because she is from Vila Nova de Milfontes.

Raquel Alfredo

PR & Influencer Marketing Specialist

From Odivelas to The Square….

Raquel graduated with a degree in Communication Sciences from Nova University. She is finishing her master´s degree in Public Relations. As a child, she wanted to be an actress, so she did theatre for a decade, including comedies and musicals although singing is not her strongest suit. She loves to study, especially anything related to history, politics, and culture. A real nerd, as she would put it.

Raquel is resilient, not giving up in the face of difficulties. For her, the bigger the challenge, the better.

Elisabete Gonçalves

Administrative Department

From Lisbon to The Square….

After finishing High School, Elisabete entered the Design and Printing area and started working as an Offset Printer.  A few years later, Elisabete became the manager of a Design & Printing company. The challenge of running her own business was a great vehicle for learning and, after selling the company, she decided to become an administrative consultant.

The most difficult thing for Elisabete is to stay silent  for more than 5 minutes…

Rita Paulo

PR Specialist

From Carregado to The Square….

Rita graduated with a degree in Public Relations and Business Communication from the School of Communication and Media Studies and is currently completing a master’s degree in Marketing and Advertising at Católica University.

She always wanted to be an actress, but then realized she’s up for even bigger challenges with PR.

Rita loves dogs, going to the beach, and dancing. She’s a very communicative person, always has a good story to tell, and makes every challenge more fun. She always wants to do more, better, and bigger.

Ana Pedro

Senior PR Specialist

From Caldas da Rainha to The Square….

Having begun her professional career as a journalist and editor in health, human resources and tourism publications, Ana has since been acting as a senior specialist in renowned communication agencies for the past 15 years, following her graduation in Communication, from Universidade Técnica de Lisboa. Along the way, she has also managed communications and marketing departments in a non-governmental organization for development, a national innovation institute, and a software house, before joining The Square’s multidisciplinary team.

Upon completing 10 years as a piano student, her spare time is also divided between her other passions: art, travel and books.

João Penedo

IT Manager

From Porto Salvo to The Square….

With a master’s degree in Information Security from Royal Holloway, University of London, João has extensive professional experience as an IT Manager and Information Security in capital markets, IT consulting, and hospitality companies.

He is a motorcycle enthusiast, having ridden every day since he was 14 years old. João also loves to go hiking with his dogs and to host friends at home where he cooks for them all.

Vera Ramos

PR Specialist

From Sintra to The Square….

Vera graduated with a degree in Public Relations and Business Communication from the School of Communication and Media Studies. Vera is currently finishing a postgraduate degree in Marketing and Brand Strategies. She previously worked in a couple of communication agencies in the health and consumer fields.

Vera is a fan of warm weather and going to the beach – for her, it could be summer all year.

She’s a very communicative, chatty, and lively person.

Sara Cardoso


From Matosinhos (& Bologna) to The Square….

Sara graduated with a degree in Communication Sciences from Nova University and with a master’s degree in Marketing, Communication and New Media from Bologna Business School. After some years working in agencies in Lisbon, she took off to Italy for a master’s degree and experience in the pharmaceutical industry.

Before coming back to Portugal, Sara decided it was time to fulfil the dream of traveling for 3 months in Southeast Asia, a once-in-a-lifetime experience that happened right before she enrolled in a new professional challenge in the transportation industry.

Sara is a natural team player – a decade as a volleyball player might have helped.

Joana Oliveira

PR Specialist

From Almada to The Square….

Joana graduated with a degree in Public Relations and Business Communication from Escola Superior de Comunicação Social. Besides this, she also studied Design and Marketing in the fashion industry.

Joana enjoys the arts, which explains why her hobbies tend to be creative, like drawing and sewing full fashion collections just for fun. She also enjoys reading and watching a great TV show.

Joana is a determined person and always strives to overcome all challenges.

Catarina Pontes

PR Specialist

From Évora to The Square…

Catarina graduated in Public Relations and Corporate Communication from Escola Superior de Comunicação Social.

Catarina started her professional life in Social Work, but soon realized that Communication was what she was passionate about.

Spending time with friends and family, going to the beach, traveling and reading are her favorite hobbies. She considers herself a “people person” and an eternal lover of social networks and the digital world.

Catarina is determined and persistent. She loves to talk and enjoys challenges. Learning and progress are always in her plans.

Joana Veloso

Digital Comms Specialist

From Carcavelos (& Copenhagen) to The Square…

Joana graduated with a Master’s degree in Brand and Communication Management from Copenhagen Business School, which complemented her previous Bachelor’s degree in Marketing Management from ISCTE. She fell in love with Communication at a young age while working on a variety of social projects. More recently, she focused on Content Creation for an international NGO, and also worked in Digital Marketing for a specialized Copenhagen-based agency.

Joana loves to travel, to go on crazy hikes, and more often street photography. Her passion for design sees her spending hours at grocery stores, browsing furniture catalogues and visiting art museums.

Joana believes in purposeful and passionate projects, and in going the extra mile to excel at them.

Michelle Rioja

Senior PR Specialist

From Mexico, based in Madrid, to The Square…

Michelle graduated with a degree in Marketing and Advertising in Mexico City with a specialization in Advertising and Graphic Design in Madrid, to then find her passion in Communication and Public Relations in Spain.

She has had the opportunity to grow as a PR in multinationals and startups in different industries, from energy to gastronomy, working with two different communication agencies.

Michelle is very committed to delivering excellent results. She likes to challenge herself, tries to see an opportunity in every difficulty and believes that teamwork always delivers the best results.

João Camilo

PR Specialist

From Lourinhã to The Square…

Graduated in Biology from the Faculty of Sciences of the University of Lisbon, this Portuguese Silver Coast native soon realized that he would prefer communicating than dressing a lab coat. This led him to take a master’s degree in Science Communication at NOVA FCSH and he’s been working in this area ever since.

João is an avid cinema fan, from Wes Anderson to the Star Wars and Marvel fandoms. Analog photography and vinyls are his new obsessions, and he is frequently lost in these worlds for many hours.

His determination means he never puts less than 100% of himself into any and every project he dives into.

Raquel Mesquita

Administrative Department

From Almada to the Square…

Raquel graduated with a degree in Psychology, from Faculty of Psychology of the University of Lisbon, but soon switched from the health area to the business area and now she is a administrative consultant at The Square.

In her free time, Raquel likes to read, go to the theater, spend time with her family and friends and listen to music – seriously, she doesn’t go a day without listening to music.

Joana Cidades

PR & Content Specialist

From Setúbal to The Square…

With a degree in Communication Sciences from Nova University (Lisbon), Joana started working in the field of Marketing.

After managing several websites in the Real Estate investments sector, Joana assumed the role of Content Management at an IT consulting firm in Lisbon. As Content, PR and Digital conquered her heart fully, Joana did a post graduation in Digital Marketing at ISCTE (University Institute of Lisbon).

In her free time, Joana can be found reading and orienting book clubs, doing yoga classes or binge watching documentaries. Learning new skills and getting curious about the world is what drives Joana every single day.

Carolina Batalha

PR Specialist

From Torres Vedras to The Square…

Carolina graduated in Public Relations and Corporate Communication from Escola Superior de Comunicação Social and is currently completing a master’s degree in Business Administration at ISCTE Business School.

Excited to try a little bit of everything, but it’s communicating that is common to everything she likes to do. A day at the beach, a sunset, dinner with friends, and she is happy.

Rosa Madero

PR Specialist

From Granada, based in Madrid, to The Square…

Rosa graduated in Information Sciences in Granada, and later specialized in speech and communication in Madrid, to then make a living from her greatest passion: communicating and informing. Life gave her the opportunity to join a media outlet as soon as she finished her specialization, allowing her to grow as a communications professional.

She has broadened her knowledge and is able to write on any subject she is given. Rosa María is proactive, dedicated to her work and eager to continue doing her bit to make the world a better place.

She likes to work in a team and thinks that everything is more positive as a whole. She also has a talent for dealing with the most tense moments. Her perfect day out is with a good book in the fresh air, either in the woods or by the sea.

Ângela Reynaud

Digital Comms Specialist

From Alenquer to The Square…

Ângela has a degree in Marketing and Advertising from Escola Superior de Gestão e Tecnologias de Santarém with a specialization in Web Design from ETIC in Lisbon.

Ângela is passionate about brand communication and likes to discover the strategies and objectives behind advertising campaigns.

When Ângela was a child she wanted to be an actress but was very shy. Now she is fearless, committed, persistent and curious (in a good way – not like a nosy neighbor).

She loves to meet different cultures, cooking for her family and friends, listening to music, diving in the sea and nature walks.

Ângela’s biggest passion is her four cats.

Carolina Inácio

PR Specialist

From Seixal to The Square

Carolina has a Public Relations and Corporate Communication degree from Escola Superior de Comunicação Social.

Reading a good book, going to a concert, and seeing the sunset on the beach make Carolina happy. She also loves to meet new people and new places so she travels as much as she can.

Carolina is always ready for a new challenge and likes to learn with everyone around her.

~+20 enthusiastic team members!

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